OUR STORY

Born from hardship, driven by hope.
In 2020, a year that tested the world, watch enthusiast Auscar Tan found himself searching for meaning—like many others. One day, he glanced at his wrist and asked a simple question:
“Is a watch just for telling time… or could it mean something more?”

That moment sparked the birth of Ikigai Watches—a brand built not just to track minutes, but to inspire them. “Ikigai,” a Japanese word meaning a reason for being, captured the heart of what Auscar wanted to share: a reminder that every second we live has purpose.

The paper crane, our logo, symbolizes hope and healing through life’s storms. We chose it to represent the spirit behind every watch we create: resilience, beauty, and the courage to keep going.

Ikigai Watches blends Auscar’s passion for diving with a mission to make durable, meaningful timepieces accessible to all. With each glance at your wrist, we hope you’ll feel a spark—of peace, of motivation, of direction.

Because time is more than numbers—it’s your story unfolding.