Ikigai Watches
is a brand founded by watch enthusiast 
Auscar Tan with the intention of spreading  positivity around the world. 2020 was a very tough year for everyone, and with the current state of the world it is important to keep a positive mindset. What sparked the idea to create a watch brand was when Auscar looked at his wrist and thought to himself, “What’s the use of a watch? Is it only  capable of telling time?” He realized everyone glances at their watch occasionally throughout the day, and he decided to create a watch with its own unique story, spreading just a bit of hope and joy  every time it was gazed upon. The word ikigai (ee-key-guy) is a Japanese concept that combines the terms iki, meaning ‘alive’ or ‘life’, and gai, meaning ‘benefit’ or ‘worth’. In other words, ikigai means ‘a reason for being’. Everyone has their own purpose or goals in life, and we are here to keep  everyone on their path to find that reason for being. Our logo is a paper crane, symbolizing hope and healing in challenging times. At Ikigai Watches, we aim to create a brand that specializes in developing dive watches at an affordable price, combining Auscar’s love for diving with beautiful timepieces.